POP DIGITAL MARKETING
Based in Chicago, Pop Digital Marketing is a full-service agency specializing in branding, web design, social media, email marketing, and PR. With a people-first, results-driven approach, Pop delivers tailored campaigns for clients across healthcare, lifestyle, retail, and B2B industries.
As the Digital Marketing Lead, I managed multi-channel campaigns, created social and email content, developed collateral, and supported client strategy presentations. My work helped increase clients’ organic reach by 300–450% and boosted new client acquisition by 60%, driving measurable growth across diverse portfolios.
Social campaigns
Managed and executed cross-platform campaigns on Instagram, Facebook, and LinkedIn, creating cohesive branded content that increased client organic reach by 300–450%. Consistently improved viewer impressions on LinkedIn by 250%+, driving stronger brand visibility.
email campaigns
Developed and deployed targeted campaigns through Mailchimp and Constant Contact, combining SEO-optimized copy with segmentation strategies. Achieved open rates of 45–65% and CTRs of 3-6%, directly supporting product offering awareness.
Blog Posts and seo
Created SEO-driven blog contentt o strengthen client visibility and search rankings. Blended research and storytelling to position clients as trusted thought leaders.
extra touchpoints
Designed promotional flyers and brochures for events and storefronts as well as digital banners for trade shows and online campaigns. Ensured all collateral aligned with brand identity while boosting awareness and audience engagement.
In-Office Collateral: Wayfinding Poster and Promotional Flyers
Trade Show Support: 2-page advertisement spread
Digital Collateral: web banners for trade show and miscellaneous promotions
Updated brochures for Momentum Centers, highlighting updated services and ensuring brand alignment