american dog society
As a digital marketing intern, I developed compelling content for their social channels, coordinated influencer outreach, and collaborated on event planning and recruitment processes. I additionally aided in the onboarding of an influencer with 4.8 million TikTok followers, helping to expand the American Dog Society’s reach.
American Dog Society is the first and only national dog charity that empowers dog parents through providing quality education and connecting them to a growing network of trainers.
gala collateral
American Dog Society is planning a gala in Chicago to further connect with their pet loving community. Through the planning stages, I created collateral aimed at onboarding board members.
integrating Social Media
#empowering pet parents
#empowering pet parents
Utilizing scheduling platforms and consumer insights, I integrated collateral into the marketing strategy. Additionally, I assisted in creating a database for engaging with social media influencers.
Collaborated with the UX design intern, recommending improvements to GoodDogParents.com to ensure a frictionless user experience.