GARMS is a woman owned, small-batch fashion boutique, located out of Chicago, IL. Their owner, Kaitlyn Rodenbucher, emphasises the use of good styling as the pillar for her shop. GARMS offers versatile yet elegant and fashion forward clothing options that allows wearers to transform their look effortlessly, from day to night.

As GARMS’ marketing and content coordinator, I created email newsletters, social media content, designed the monthly content calendar, assisted in creative direction, and supported SEO efforts. The emails I created had an average open rate of 36-55%.