4 star restaurant group
As a marketing and content intern for 4 Star Restaurant Group, I managed social media accounts for 5 of the group’s restaurants, created collateral for social media, analyzed engagement to make data-driven decisions, assisted in creative direction, and supported operational efforts to engage guests.
My efforts resulted in an increase of +80k profile views, bringing new eyes to the brand and driving restaurant sales.
“4 Owners. 4 Stars. Founded in 2003 by Doug Dunlay, Michael Dunlay, Derek Rettell and Josh Rutherford, who bring a combined 110 years of experience to the restaurant industry. This Chicago-based restaurant group has one goal in mind: create friendly neighborhood gathering spots that serve as cornerstones of the communities in which they reside. Infusing a modern take on classic American dishes, 4 Star continues to be an integral part of Chicago and the food scene alike.”
social media management
Utilizing consumer insights, brand guidelines, and operational goals, I managed the social media accounts and created social collateral for Ella Elli, The Perch, Crosby’s Kitchen Lakeview, Crosby’s Kitchen Niles, and Remington’s.
I conducted social audits to lightly refresh the posted content and communicate the restaurants’ unique voices. These audits resulted in visually pleasing and clear social presences.
restaurant photography
Flyer Design
I designed eye-catching flyers for use in restaurants, as well as in email newsletters and social media channels, communicating restaurant promotions and relevant information for guests.